It was three Yale undergraduate women from Italy who Bruce D. Alexander believes persuaded KIKO Milano to open a cosmetics store on Broadway.
Alexander, Yale’s vice president for New Haven and state affairs, oversees Yale University Properties, which is directed by Lauren Zucker, and which owns most of the properties on the north side of Broadway.
http://www.nhregister.com/20150516/yale-university-and-new-haven-team-up-to-remake-broadway-for-retail-restaurants